Sports marketing for good: Introducing sports to the community

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As a person who’s truly interested in sports marketing, Peter Max has found ways for people to use their marketing skills for the good of the community.

Time and again, the world has seen success stories of how talented kids were saved from a life on the streets to rise up, develop their gifts, and shine in competition. They would otherwise not have gotten the chance if it weren’t for organizers of sporting events in their neighborhoods. And even in the absence of future superstars, organizing and marketing sports in a community can do so much good for all the members of it.

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Health and wellness events benefit everyone of every age. From school athletes to senior citizens to business owners, sporting events in a village or those held in the public park can have the power to change lives.

Just imagine watching a demonstration of martial arts or self-defense in a park and being inspired to train with them. Peter Max believes similar situations could be the start of something transformational for many Americans, especially those who need to whip themselves in shape.

And even if the inspiration isn’t there, something as trivial as family fun runs around the neighborhood could be oh-so-fun for the family, and something people can build a tradition around.

Greatest sporting events in Madison Square Garden

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New York City has had its fair share of historic sporting events. Between college gyms and public venues, no place has witnessed sports history more than the famed Madison Square Garden. Known as one of the most captivating venues in the world, this stadium hosted some of the greatest games and fights sports has to offer. Here are just some of the greatest sporting events held at Madison Square Garden. Peter Max.

The Fight of the Century

There are a lot of iconic fights in boxing like the Thrilla in Manila, the Rumble in the Jungle, and so on. But perhaps the most iconic match in all of boxing history is dubbed the Fight of the Century, Smokin’ Joe Frazier vs. Muhammad Ali in 1971. The match lasted a whole 15 rounds, with Frazier winning by unanimous decision. Peter Max.

Retiring the Great

Hockey legend Wayne “The Great One” Gretzky has played for several teams but ended his legendary career donning the Blueshirts jersey in 1999. His no. 99 jersey was raised to the rafters to join some of New York’s great athletes like Walt Frazier and Willis Reed. Peter Max.

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Game 7, 1970 NBA finals

It was New York’s first taste of an NBA Championship, and wouldn’t be the last. The Knicks mustered everything they could to bring the game back to their home court for a game 7 with the Lakers. Despite an injury from Knicks star Willis Reed, it was Walt Frazier who came out big and led the Knicks to their first championship victory with a score of 113 – 99. Peter Max.

More solid and fun business ideas for sports lovers

Business ideas for sports lovers -- Peter Max

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Sports fans are a rabid group. Their passions know no bounds. Whatever they do, as long as it’s for their favorite team or player, they give it their all. This is what makes them more than ideal to start small businesses geared towards sports.

On that note, here are three more solid and fun business ideas for sports lovers. Peter Max.

Tours: Offering tours around a city is fun, and it’s also good business. It can also be geared towards sports lovers who are in town for the games. Tour guides geared toward sports can bring a group of people to stadiums, sports bars, museums, and other places that pay tribute to teams and players.

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Sports bar: Peter Max . Speaking of sports bars, having a place where all the fans who can’t get tickets to the games is also a great idea, especially if it’s in a town that’s crazy about its team. While this might require a bit of capital (restaurants and bars often do), for sports fans, it’s very rewarding.

Community games organizer: Another rewarding small business idea is putting together a team that organizes community games. What’s great about this is that these games can be for people of all ages, and it can also bring a community closer together. Peter Max.

Air Jordans: How Michael Jordan became a Nike endorser

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Throughout the mid-90s, Air Jodans were all the rave of basketball players and fans thanks to the spectacular performance of its main endorser, Michael Jordan. Perhaps it can even be considered as the beginning of high profile NBA players getting shoes designed exclusively for them. In reality, Jordan almost didn’t become a Nike endorser. In a way, the deal between Nike and Jordan changed sports apparel marketing forever. According to aspiring sports agent Peter Max, there’s a great story behind Michael Jordan, the Air Jordans, and Nike’s partnership with his royal airness.


Originally, Jordan wanted to make an endorsement deal with Adidas. Unfortunately, the company was experiencing internal difficulties at the time. The only deal Adidas could offer Jordan was the same endorsement deal they had with other superstars which only amounted to $100,000. It also irked Jordan that the company was not doing anything new in terms of branding.

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Fortunately, Nike, a rising star in sports apparel at the time, was able to setup a meeting with Jordan to present their concepts. They sat down with Nike’s designers, and executives handling the basketball division of the company. What caught Jordan’s attention was Nike’s offer to tailor their new shoes to Jordan.

Jordan was offered half a million dollars a year for five years, an amount unheard of at the time. There were certain stipulations though on Jordan’s part. He had to accomplish one of three things to keep his contract. He had to become Rookie of the Year, become an NBA All Star player, and score 20 points per game in his first three years. According to Peter Max, the stipulation became a form of motivation for Jordan to push himself and his game further.

Peter Max moved to California to pursue a sports management degree. He likes to write blogs on sports but with a different take on the subject. To know more about Peter, visit this website.

A quick look at the unbelievable popularity of basketball

If there was one point in basketball where it changed from being a beloved sport into a worldwide phenomenon, it was when the Dream Team won Olympic gold.

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 My name is Peter Max, and I love basketball and everything about New York sports. As I was reading about the history of basketball over the weekend, I came across a curious factoid. Before Michael Jordan’s rise to championship glory, the only thing that kept the popularity of the NBA intact was the rivalry between Magic Johnson and Larry Bird. Had that rivalry not been covered much by the media, the NBA in the ‘80s would have been in all sorts of trouble.

However big a following the NBA had, it was mostly comprised of die-hard basketball fans.

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Nowadays, even people who don’t know how to play basketball love watching the sport and buying the merchandise. Basketball sneakers, especially Jordans, sell as hot as any other shoe in the market.

This brings me back to the Peter Max point – it was the Dream Team that opened the eyes of everyone to the game. People from all walks of life found a team filled with legends blow every other team away, and they were okay with that. And with Michael Jordan’s ascendancy into basketball supremacy in the decades to follow, even more people became enamored with the sport.

Hello, my name is Peter Max. I’m currently based in California, but I was born and raised in New York. I’m pursuing a sports management degree, hoping to become a renowned sports agent in the future. For more sports posts and updates, follow me on Twitter.

Biggest ethical issues faced by sports managers today

Sports managers play a big role in making sure that players are in tip-top shape and performance-ready when games roll along. They may not be as hands-on with players like a coach or a professional trainer, but they do play a big part in the team’s ecosystem. They handle the team’s finances, speak on behalf of the team in front of the media, and make decisions that affect the team’s roster. According to aspiring sports agent Peter Max, sports managers also often tackle ethical issues when making decisions. Here are some of these ethical issues faced by sports managers today.

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The need for diversity Diversity has been a sensitive issue in sports teams for several decades. From high school level of play to multi-million dollar teams, coaches look forward to opening their rosters to a diverse and talented pool of individuals. Today, more and more minority groups are entering the sporting world. While society in general is still struggling with issues in diversity, sports is becoming an avenue to address that problem.

Proper compensation Not all players are paid equally. Of course, high performing players would end up earning more than average players, so finding the right balance is necessary to keep the team members from filing complaints. In other levels such as collegiate sports, these compensations come in the form of scholarships for most athletes. However, managers should also be strict in managing the academic performances of their athletes, says Peter Max.

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Health and doping Steroids has always been a major problem for athletes who are looking for a more competitive edge. Sports managers who find out their athlete is doping often have to make the decision to look the other way or to report the violation.

Peter Max is currently based in California, but was born and raised in New York. He is currently pursuing a sports management degree, hoping to become a renowned sports agent in the future. For more sports posts and updates, visit this website.

The importance of sports trainers to your favorite teams

Sports trainers are more important than many people give them credit for. Trainers are needed by athletes on almost any level, from high school varsity players to professional superstars. It’s a good thing our beloved New York Knicks have some of the best sports trainers on the planet.
On that note, let’s take a look at why sports teams just cannot do without sports trainers.

Healthcare

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Legitimate sports trainers have studied sports science, which effectively makes them adept at healthcare. This means they know how to diagnose, treat, and prevent injuries athletes may sustain in-game. Sports trainers also can come up with training plans specific to players based on their health history. They can also look for the best treatments for players who sustain injuries.

Presence
Sports trainers are available almost all the time they’re needed, from live games to off-season training. Trainers need to be around to observe an athlete’s movements, if he’s struggling for some reason with a body part. Trainers work with the coaching staff in monitoring their athletes closely.

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Relationship
Most sports trainers maintain a close working relationship with athletes. In some instances, players treat their sports trainers as mentors and confidants. For example, if there are aches and pains a player feels, and doesn’t want to notify the coaching staff, the trainer examines it closely to make sure it’s not too serious. However, trainers are also responsible individuals who are honest and will do what’s best for the team.

Hello, my name is Peter Max. I’m currently based in California, but I was born and raised in New York. I’m pursuing a sports management degree, hoping to become a renowned sports agent in the future. For more sports posts and updates, follow me on Twitter.

Reminiscing About The Yankees' Famed "Murderers' Row"

The New York Yankees arguably have the richest history in Major League Baseball history. Some even consider the franchise as one of the most valuable and successful sports clubs in the entire world.

The Yankees’ rise to prominence began in the 1920s, the decade when The Bronx Bombers won the first of their MLB-record 27 World Series championships. When Colonel Jacob Ruppert, who had just inherited a brewery fortune, and his partners bought the franchise for $1.25 million in 1915, the Yankees were given the go-signal to spend a lot to build a winning team. And that they did.

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In 1920, New York traded for The Bambino, Babe Ruth. The home-run king left both players and fans in awe with the way he hit the ball with ease, especially since he started his baseball career as a pitcher.

Three years later, the Yankees signed Lou Gehrig in the middle of the season. While he did not impress immediately, he improved season after season, eventually breaking out in 1926. He may not have been as powerful as Babe Ruth with the bat, Gehrig showed all-around hitting skills.

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These two sluggers were the foundation of what would then become known as the “Murderers’ Row.” Ruth batted third in the lineup, with Gehrig following him. They were flanked by four other formidable hitters, namely, Earle Combs, Mark Koenig, Bob Meusel, and Tony Lazzeri. The sextet were so intimidating and dominating that it prompted an opponent to say, “Those fellows not only beat you but they tear your heart out. I wish the season was over.”

The group won three World Series titles together, sweeping all of them, before Babe Ruth left the team for the Boston Braves in 1935. Hi! I’m Peter Max, a lifelong New York Yankees fan. Read more about the team by visiting this website.