Sports marketing for good: Introducing sports to the community

Image source: lsbu.ac.uk

As a person who’s truly interested in sports marketing, Peter Max has found ways for people to use their marketing skills for the good of the community.

Time and again, the world has seen success stories of how talented kids were saved from a life on the streets to rise up, develop their gifts, and shine in competition. They would otherwise not have gotten the chance if it weren’t for organizers of sporting events in their neighborhoods. And even in the absence of future superstars, organizing and marketing sports in a community can do so much good for all the members of it.

Image source: beverlyhills.org

Health and wellness events benefit everyone of every age. From school athletes to senior citizens to business owners, sporting events in a village or those held in the public park can have the power to change lives.

Just imagine watching a demonstration of martial arts or self-defense in a park and being inspired to train with them. Peter Max believes similar situations could be the start of something transformational for many Americans, especially those who need to whip themselves in shape.

And even if the inspiration isn’t there, something as trivial as family fun runs around the neighborhood could be oh-so-fun for the family, and something people can build a tradition around.